Discounts are the best way to increase your sales, especially during the holidays. With Buy Me a Coffee’s discount feature, you can easily create special offers in your shop to attract more customers and increase your revenue. In this guide, we’ll walk you through setting up and managing discounts to help you make the most out of your sales strategy.
How do you create a discount code?
Log in to your Buy Me a Coffee account, navigate to the Shop page, and click the 'Discounts' tab.
Click the 'New Discount' to create one.
Enter a clear and descriptive name for your discount.
Pro Tip: Give your discount a name that reflects its purpose. For example, if it’s a holiday promotion, name it “Holiday Sale”. This name will help you keep track of multiple discounts if you create several in the future.
Generate a discount code for customers to use at checkout.
Choose whether the discount applies to the entire shop or specific items. If you're promoting certain products, you can apply the discount only to those specific items to drive sales.
Select whether you want the discount to be a percentage off the original price (like 10% off) or a fixed amount (like $5 off).
Configure any additional settings, such as limit quantity or validity period.
After finalizing, click the 'Add Discount' button to save your discount.
Additional settings on discount
Limit quantity
You can use this to specify how many times a discount can be used. For example, if you set a limit of 50 uses, only the first 50 customers can use this discount.
Limit validity period
You can use this to set an expiry date for your discount, which is ideal for flash sales or holiday promotions. Once the set date is reached, the discount will no longer be available.
Pro Tip: Limited-time discounts or offering a discount to the first few customers are great ways to push people to act quickly.
Tips for successful discount campaigns
Once your discount is active, promote it to your audience. We have some suggestions for you here.
Promote early
Get a head start by announcing your discounts before they go live, especially during the holidays. Tell the customers about the upcoming discounts through your newsletters, website, or social media posts. By letting your audience know what's coming, they’ll be ready to take advantage of the deal when it drops.
Leverage social media
Social media is one of the best ways to spread the word about your discounts. Share your discount code across all your platforms—Instagram, Twitter, Facebook, wherever your supporters are most active.
Exclusive discounts for members
Share discount codes through members-only posts, giving them a reason to continue supporting you. Plus, it’s a great incentive for others to join the membership!
Frequently asked questions
How can supporters redeem a discount?
Supporters can apply the discount code at the final checkout.
How do discounts work with pay what you want items?
Discounts only apply if the supporter chooses to pay the listed price. If they opt for a higher price, the discount will not activate.
How can I edit or delete a discount once it's created?
To edit or delete a discount, go to the discount page, locate the specific discount, click on the three-dot menu, and pick your option.
If you have more questions, feel free to contact us at [email protected].